Is it worth advertising my physical store on Google and Instagram in Curitiba?

Digital advertising investment in Brazil reached R$ 37.9 billion in 2024, up 8% from the previous year, and Google Ads and Meta Ads together already account for more than 70% of that online ad spend.

For a physical store in Curitiba, that means much of the local competition is already fighting for attention on these two channels. Staying out increases the chance that customers find a competitor first, even when product and price are similar.

Google Ads and Meta Ads management to drive physical store visits

Google Ads captures people already searching for something specific, like a product name or "store near me." That type of search has tripled over the last two years, showing the strength of local intent inside Google.

Meta Ads (Instagram and Facebook) has the lowest average cost per click in the market, around R$ 0.77, and works best for building brand awareness, showcasing products on video, and reaching people who do not know the store yet but fit the ideal customer profile.

Starting at the end of March 2026, Meta began counting only real link clicks to attribute a conversion to a campaign, no longer counting likes, shares, and saves as a result signal.

In practice, this makes campaign reports more realistic, but it also requires creatives with a clearer call to action, since a post that only generates engagement without a click no longer shows up as a conversion.

Google Ads store visit conversions combine location and behavior data to estimate how many people saw an ad and later went to the physical address, even without clicking anything.

Stores using local inventory ads, which show the product available at the nearest store, saw on average 21% more store visits and 9% more online conversions, plus 16% more impressions in Google's organic shopping results.

The starting point is usually simple: a complete Google Business Profile, a local Google Ads campaign pointing to a page or WhatsApp, and Meta Ads with video creative showing the product, store environment, and service differentiators.

Companies that combine Google Ads and Meta Ads strategically get up to 3 times more return on investment than those using a single channel alone, especially when the ad is aligned with a clear destination page.